Signals In, Decisions Out: Building the Signal Store Behind Your Sales OS

Intent signals. Product usage. Website visits. Enrichment data. CRM activity.

Your GTM team has more signals than ever. So why is deciding which accounts to prioritize still so hard? 👀

The problem isn't collecting more data. It's building a system that turns all those signals into decisions your sales and marketing teams can actually act on.

That's where the signal store comes in.

Join Nico Druelle of The Revenue Architects and Simon Travers of FullEnrich for a practical, technical look at how modern GTM teams are building their own Sales OS and Growth OS, with one centralized signal store powering account prioritization and marketing decisions.

Nico will break down the architecture behind these systems, while Simon will open up FullEnrich's own RevOps stack to show how he models signals in dbt and feeds them into the team's prioritization workflows.

We'll get into the data models, design decisions, and lessons learned from building systems that turn scattered signals into clear next steps.

🔑 Key Takeaways

• How to architect a signal store that connects multiple GTM signals to actionable decisions

• How FullEnrich uses dbt to model signals and drive account prioritization

• What a modern Sales OS and Growth OS looks like behind the scenes

• Common mistakes to avoid when building your own signal-driven GTM workflows

📣 Speakers

Nico Druelle | Founder, The Revenue Architects

Simon Travers | Head of RevOps, FullEnrich

Matthew Volm | CEO & Founder, RevOps Co-op | Moderator

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